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Tapping into the US$20 billion East Asia opportunity

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Tapping into the US$20 billion East Asia opportunity

I believe it is the time to look Eastward – and take your property business to the next level of growth.

Dubai – and the UAE – offer the perfect platform for such geographic expansion, with progressive and forward-looking government policies offering real estate developers to tap into global markets.

Over the past years, Dubai has witnessed the remarkable transformation of the property sector, welcoming international investors and assuring them strong return on investment.

Of particular note is the rising interest of Chinese property investors. This is underpinned not only by the provision of visa on arrivals for Chinese nationals but also by the safe investment environment that Dubai offers.

Chinese investors look for stability and on the advantages of their property investment for their family – such for children’s education and access to healthcare amenities. In addition, Dubai’s promising investment environment that has seen a tremendous growth in the number of Chinese investors here serves as an ideal fit for developers to reach out further to China and other East Asian markets.

In 2016, Chinese outbound real estate investments increased by 56 percent, reaching $28.2 billion. China also became the largest cross-border real estate investor, overtaking the United States.

Today, with commercial property outflow from China valued at over US$20 billion, compared to less than US$1 billion a decade ago, there is phenomenal interest among Chinese investors to buy into promising real estate markets such as Dubai.

In fact, at the 2017 Shenzhen Real Estate Expo, representatives from two dozen companies, including, JLL and Leju, pitched real estate opportunities in several international markets including the UAE, Australia, Canada, Greece, Malaysia, Spain, Thailand, Turkey, UK and the US.

As an innovative enterprise in the real estate sector of Dubai, HOD.CO enables property developers in the UAE to advertise their projects in East Asian countries such as China; Hong Kong; Malaysia; Philippines; Singapore; Indonesia; Thailand; Cambodia; Laos; Myanmar; Vietnam; Macau; and Japan.

Our Global Distribution network reaches 68 countries worldwide and we are constantly growing! We already work with China’s number 1 local property portal, and China’s number 1 international property portal, enabling our clients to showcase their projects to investors in China and East Asian nations.

We provide exceptional value by meeting the real aspirations of investors in these countries. From our research, we have identified that investors in these countries seek deep insights on international markets to make an informed decision.

Typically, they prefer the familiarity of a landmark, usually another residential community, which is already well-known by family and friends to be their guide. Many investors form China and East Asian nations know about the UAE and its landmarks, so the key is to channel their interest into a particular development.

We present a compelling portrait of the value-adds that our clients’ projects deliver – such as the location advantage, proximity to landmarks, ease of access to amenities and the return on investment they can deliver in addition to the enhanced lifestyle that suits the aspirations of the Chinese and east Asian investors.

We showcase both resale and new projects so that customers can effortlessly identify off-plan projects from the ready-to-move-in homes. By empowering them with accurate information, we prepare investors to make a judicious decision based on hard facts.

As a pioneering concept in real estate marketing – whereby we put investors directly in touch with developers and home-owners – our goal is to accelerate lead generation for our clients’ projects. Our lead guarantee packages are indeed tailored to achieve desired results for our developers.

As developers look East, we are here to support their journey – and make quick business wins seamlessly.

This information has been provided by Cecilia Reinaldo CEO at Home Owners Direct HOD


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